Adolescent Skincare Practices in the Era of Social Media: A Cross-Sectional Survey of Behaviors, Influences, and Outcomes

Background/Objective: The adolescent skincare market has expanded rapidly in parallel with social media growth, raising concerns regarding routine complexity, safety, and marketing influences. Despite rising engagement with skincare routines among adolescents, there is limited research exploring how social media shapes these behaviors and their potential effects.

Methods: A cross-sectional survey of middle and high school students (n=239) was conducted to collect demographic, behavioral, and product-use data. The survey assessed skincare routine complexity, product usage patterns, social media engagement, and spending behaviors. Associations between social media exposure, spending behaviors, and routine complexity were statistically analyzed.

Results: Most respondents reported daily skincare routines, with increasing complexity and spending among older adolescents. Social media exposure was significantly associated with trying new skincare products and greater routine complexity. Sunscreen use was low, while acne and oil control were the most commonly reported concerns.

Conclusions: Social media use was associated with adolescent skincare behaviors, including purchasing patterns and routine complexity. These findings highlight the need for improved education, increased clinical guidance, and greater transparency in marketing practices to promote safe and evidence-based skincare among adolescents.